This is who we are…

Megabake is a Brisbane-based small batch baker of an energy bar of the highest order. We proudly stand behind what we passionately believe is the best energy bar available, and it is produced locally by the friendliest bakers that money can’t buy.

Dedicated to crafting a bar from natural ingredients that is formulated to deliver the needs of the athlete at their limit: a flavour that makes you want to eat it, a texture and mouthfeel that makes it easy for you to eat; and a nutritional balance that rewards the body for eating it.

Pre-activity with coffee, during-activity with suffering, post-activity with satisfied exhaustion, a bar from the Megabake Kitchens is a companion for all.

With small batch baking you are guaranteed to get a little bit of love from your baker in every bar; like a little soigneur in your pocket.

 

We want to fuel you so you get the most out of your activities; be they activities out of pleasure, training or competition.

Whatever your activity, fuel it with Megabake.

Megabake was born out of a need for a premium, portable source of nutrition for endurance activities. The bakers, before they were the bakers, were disillusioned with the quality of the sports nutrition products available in the Australian market; overly processed, overly priced, inadequate nutrition, too many additives and not pleasant to eat.

With a strong belief that the best source of nutrition comes from real food, the bakers set out to develop a high-energy, portable nutrition source that was as close to real food as possible. That meant natural ingredients and minimal processing.

From a basic recipe sourced from a local cyclist and baking out of a home kitchen, Megabake has evolved into a producer of energy bars and performance nutrition of exceptional quality out of their commercial kitchen facilities.

The transformation propelled on the back of extensive research into the nutritional qualities of different ingredients and the nutritional demands of the human body during exercise, combined with countless kitchen hours of baking trials and endless kilometres on the bike product testing.

More energy.
Better balance of energy sources.
Less processed.
Tastier.
Made locally by friendlier folks.

At Megabake we believe that most people doing moderate to high intensity exercise are doing so with insufficient nutrition to get the most from their efforts. The bakers a Megabake Kitchens are dedicated to crafting the products and providing the nutritional guidance to change this.

The bakers at Megabake Kitchens are determined to deliver the best energy bar available, at an affordable price point, and with no compromises.

Make no mistake, the products out of Megabake Kitchens are premium products.

When you open the wrapper you enter into a binding agreement to use the power for good, not evil…

Our Philosophy

Passionate about sports nutrition, local products and local communities, the bakers at Megabake craft top-end performance foods for all types of active people, and they create them with style, character and a story. The bakers are enthusiastic cyclists themselves, often out on their bikes, performance testing the energy products and new recipes. Megabake products do not compromise. Natural ingredients are minimally processed to provide: massive energy content; balanced nutrition from a wide range of energy sources; exceptional flavour, texture and mouthfeel, and easy digestibility during exercise.

Our Customers

The Megabake products are pitched at local people going about their adventures; cyclists, mountain bikers, runners, trail walkers, gym-goers, cross-fitters, rowers, swimmers and active people in general. From entry level to the top level amateur sportsperson, we want people to be fuelled on an energy source that helps them get the most out of their efforts.

Our Dreams

At Megabake we dream of becoming the energy bar of choice for local athletes and connecting with a loyal community of users on the local roads, tracks, trails, parks, gyms and waters, sharing the adventures that are fuelled by Megabake and telling their stories.

Our Story So Far

Megabake was born out of a need for a premium, portable source of nutrition for endurance activities. The bakers, before they were the bakers, were disillusioned with the quality of the sports nutrition products available in the Australian market; overly processed, overly priced, inadequate nutrition, too many additives and not pleasant to eat.

With a strong belief that the best source of nutrition comes from real food, the bakers set out to develop a high-energy, portable nutrition source that was as close to real food as possible. That meant natural ingredients and minimal processing.

Starting out with a basic recipe sourced from a local cyclist and baking out of a home kitchen, the formula evolved over many years on the back of extensive research into the nutritional qualities of different ingredients and the nutritional demands of the human body during exercise, in parallel with countless kitchen hours for baking trials and endless kilometres on the bike product testing.

Through word of mouth and connections within the Brisbane fitness community, the early bars landed in the hands of leading local cycling coach and all-round nice guy, Tom Collier of Procella Sports. At the time Tom was working closely with the Cobra9 Intebuild Racing Team as they launched a new team for the 2014 Queensland Road Team Series road cycling competition. Without an energy bar sponsor, Megabake hooked up with Cobra9 and so the brand was born. Continuing with the sponsorship, the Megabake brand has grown off the back of the Cobra9 successes.

Keeping Great Company

We believe in forming and working within local communities. The bakers at Megabake Kitchens seek out good local people and businesses to work with.

Who we are...

Meet the people and places behind the brand.

Our Support

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Where to Buy

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